Luxury marble


Claudio Pironi & Partners, Billionaire Couture store in Amsterdam, interiors, 2018 (marble manufactured and supplied by Pibamarmi).

Within the aesthetic and functional transformation of the contemporary retail spaces marble is an absolute protagonist that properly conveys the identity of a luxury brand. The recently inaugurated Billionaire Couture tailor house in Amsterdam’s PC Hoofstraat is an example of a privileged location for businessmen and international jet-setters.





Claudio Pironi & Partners, Billionaire Couture store in Amsterdam, interiors, 2018 (marble manufactured and supplied by Pibamarmi).

Claudio Pironi, architect renowned for his luxury retail projects, designed the interiors of the new store: “The store is characterized by dark spaces, light is uniquely focused on the product and projected in a vertical line. The atmosphere is private and exclusive”, he says about his concept for Billionaire. “The environment is conceived as a series of emotions shaped by materials and geometry, so that the visitor can get a sort of harmony, a play of volumes inspired by the classic Greek tragedy”.


Claudio Pironi & Partners, Billionaire Couture store in Amsterdam, interiors, 2018 (marble manufactured and supplied by Pibamarmi).

The spaces are shaped by a system of iron frames with black chromed finishing, containing hangers and shelves. On the walls, there are vast surfaces in Grigio Portaluppi marble, a material that is exclusively worked and supplied by Pibamarmi, book-matched to create sophisticated oblique veins. The same marble, but with a polished finishing, covers floors and some design elements, in an opulent ensemble enriched by tinted mirrors and details in brushed brass.

by Davide Turrini